Mass Media Dissertation

The Mass Media

1 . Capabilities

i. Information Function

ii. Surveillance Function

iii. The Social Function

- Entertainment

- Socialisation

iv. Commercial Function

versus. Political function

2 . Key types

i. Traditional Mass media

- Print out (newspapers, magazines, billboards, books)

- Digital Media (radio, television, film)

ii. Fresh Media

-web-based and mobile phone technologies (the Internet, social websites, etc)

three or more. Characteristics of New Media/ Social networking

i. Reach - evenly capable of reaching a global audience, even more decentralized in dissemination ii. Accessibility - at minimum cost

3. Democratic – anyone may be involved in social websites production 4. Immediacy

sixth is v. Permanence – content is often there and can be edited following production

some. Mass Media Hypotheses

i. Hypothermic needle theory

ii. Farming theory

3. Agenda setting theory

your five. Media Styles

i actually. Media Concurrence - the merging of mass interaction outlets 2. Rise of global media firms, e. g. Viacom, Media Corporation, Period Warner 3. New equipment for reporting and circulation of news and content – Facebook, Facebook, YouTube 4. Press Independence and Democracy: Crackdown was your word in the year this summer. Never provides freedom of information been so closely connected with democracy. When Tunisia (up to 134 from 164) and Libya (160 to 154) fared well, Egypt dropped by 127 to 166 after having a wave of detentions by the army inside the wake in the overthrow of Hosni Mubarak. America is catagorized from 20th to 47th after heavy-handed approach to Occupy demonstrators. (For press liberty index, consider http://www.dailymail.co.uk/news/article-2092173/World-Press-Freedom-Index-2011-U-S-U-K-drop.html#ixzz2EGEFQUlf as well as the 2 fastened documents upon press freedom.

6. Significance of developments

i. Ethnic dilution compared to Cultural Imperialism

ii. Know-how acquisition as opposed to Information overload/ inaccuracy iii. Empowerment/ discernment vs Divulgacion

iv. Press hegemony vs Voice with the minority

sixth is v. Desensitisation vs Empathy

ni. News as opposed to Opinion

vii. Journalism as opposed to Entertainment

viii. Self phrase vs Voyeurism and exhibitionism

ix. Interpersonal Orthodoxy vs Political Correctness

x. Blocked in/Wired day-to-day vs Slowing

xi. Fresh Media: assurance vs limitations

7. Language

i actually. Yellow writing: a negative term conveying the jargon used by journalists which is overstated and/or common. ii. Gutter press: newspaper publishers or mags which pay attention to gossip and scandal than serious, goal reporting. iii. Propaganda: info (often biased) disseminated systematically to propagate a particular thought, practice, politics party, etc . iv. Social imperialism: how countries will be insidiously motivated by regular exposure to Traditional western (particularly American) radio, television set and film material which will subverts and distorts all their indigenous nationalities. v. Global village: interaction technologies have made different countries and ethnicities more closely linked so that pockets of humanity cannot either continue to be ignorant of or remote from one another. vi. Fourth estate: one more term intended for the press.

vii. Tabloid: a general term referring to widely circulated newspapers go through by people from most levels. These kinds of newspapers are not regarded as ‘high brow' and sometimes give even more emphasis to entertainment than intellectual articles. viii. Copyright laws: exclusive right to print, publish, conduct, film or perhaps record fictional, artistic, or musical materials ix. Totally free press: a social and political scenario in which newspaper publishers and other press are authorized to present no matter what they wish to the general public. In practice, yet , such a predicament usually will not perfectly exist due to various constraints. x. Hypothermic Hook Theory: The idea implied that the mass media a new...