Marketing Prepare of Music Concert in Shanghai Dissertation


Introduction ------------------------------------------------------------------------------------- 2

Justification of financial planning ---------------------------------------------------------- 3

Explanation of promoting planning -------------------------------------------------------- 5

Evaluation of functions and strategies --------------------------------------------------------- 7

Conclusion -------------------------------------------------------------------------------------- 8

List of References ----------------------------------------------------------------------------- 9

Bout ------------------------------------------------------------------------------------ 15 Detailed price range

Sponsorship plan

Marketing prepare

Visual Statements (poster and logo) ------------------------------------------------------ 17


5. Descriptions of event and aims.

World Display which can be reduced as World Expo is a type of international business activities has a long history and numerous extensive influences (Expo 2010 Shanghai China,  2008). In 2010, the forty-first world expo has been successfully opened in Shanghai right from the start of the May to the end of March; and the aim of Shanghai Expo is generally acknowledged as " better city better life”. " Colourful Concert” will be held throughout the period coming from October initial to August seventh this season at Shanghai in china Grand Theater. The aim of the concert can be " multi-colored music vibrant life” because people are progressively busy at working in the modern society although ignoring appropriate rests. Furthermore, reminding people the importance of your mental wellness is also one among our aims. What is more, it can be beneficial for individuals whom from different parts to contact and enjoy various music. As a result, we hope to help individuals to release their body and ease their particular mind through a large music show. Obviously, the relationship among Colorful Live performance and 2010 Expo is the fact both of two events will help people's lives become better, healthier, and more colorful. * A summary of preliminary planning

Prior to colorful concert, we at first decided to level a large selection show which can be more amalgamated than the live performance. We known as the previous a single as " A Dream City” which included the changes in four different facets such as transport, construction, classic culture and environment too. However , it can be extensive to mention objectives and unreasonable to become held inside seven days. * Thesis declaration

With this report, it is going to demonstrate the financial and marketing strategies with a detailed price range, a sponsorship plan and a marketing program in appendix. Moreover, the operations and logistics will probably be analyzed in the last part of survey. Explanation of Financial Planning

2. The process of identifying

Economical plan can be described as plan for expenses and long term income, that may also be just regarded as a budget or an investment plan. Monetary planning constantly plays a pivotal role during the complete preparation pertaining to an event (Cooper, R, n, d). The reason is , a successful financial plan refers to the strategies which funds will be acquired to cover upcoming expenses; consequently , it can be a determination on if could be rewarding or certainly not. According to Shone, " many coordinators do not totally appreciate the financial implications from the decisions they are making and are also consequently shocked, when the accounts are done, how little revenue has been made, or how big a reduction has been sustained. ” Consequently, an appropriate economical planning and management may determine the successes of an event. Furthermore, the economic management may be divided into three categorizes which can be profit-oriented incidents, break even situations and loss leader or hosted occasions.

The colorful live concert is a profit-oriented event as a result of an expectation on profits which can exceed expenses. Specifically, from the perspective of political and economic environment, it has been...

Referrals: Top Achievements (n, d) Creating S. M. A. R. To. Goals [Online] Available at: http://www.topachievement.com/smart.html [28th May 2010]

Shone, A, and Parry, A, (2004) Powerful Event Managing A Practical Handbook